Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can. In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples. What Is Information Architecture? One of the great things about modern web design is the way it considers users’ needs from the start. Successful projects are successful often because the owners commit to understanding users, their backgrounds and their goals as early as possible
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