A “navigation model” describes the paths to each user goal on a website. Usually your product will have more than one user, and each user may have multiple goals, so models like this can be pretty extensive. Creating a navigation model is also an opportunity to review any existing content you may have and understand the context in which you will be creating the structure. As a web designer it’s your job to help users find their way to what they’re looking for. It can be easy to put the needs of your users to one side, but knowing your users, understanding their roles, goals, motives and behavior will confirm how you structure your navigation model. A well designed navigation promotes discovery. In this article I’ve put together a guide on how to create a navigation model, so that your interaction design supports the goals of the user, your client and other stakeholders involved in the project. Your Users’ Goals Before going any further, create a user persona . Do your homework. Understand your users’ goals, motivations and pain points before you go anywhere near your navigation design. For example, let’s say your product connects dog owners with people who’ll mind their dog while they’re away on holiday
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