Photographic images grab our attention and trigger an almost instantaneous response when we encounter them. They are therefore an important part of any website we create. Photos play a significant part in determining our first impression, but they can also tell us what the site is about and can be a huge factor in earning trust. When used properly, photos are very effective and can quickly send the intended message to your audience. However, using the wrong photos can degrade your users’ experience. How do we choose the right ones? Using Photos in Web Design As much as we care about all aspects of the website we’re creating: content, colours, typography, hierarchy, information architecture and other details, photos deserve as much attention in terms of usability and overall users’ experience on your site. Dealing with photos on websites should be something designers understand and apply effectively, so this article will point you in the right direction and show you how to think about photos when deciding to use one on your next web project. Demand Attention by Using a Large Photo People scan screens based on past experience and expectations.
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